2nd October 2017
Straight-to-Fridge Delivery: How Far Do You Trust Tech?
Straight-to-fridge delivery: do you trust it?
I don’t know about you, if someone offered to not only deliver food to my house but to also unpack the order into my fridge, I wouldn’t say no.
Luckily, Walmart is testing a service that offers exactly that. They are working with August Home, a company that makes digital door locks and internal home security cameras, to offer the most convenient e-commerce service yet.
It works like this; a delivery driver will be sent a one-time activation code for your front door. When they unlock the door and enter the house, the homeowner will be sent a message on their phone. The customer will then have the option to stream the delivery in real-time, which is being filmed on their security cameras, before getting a final message that the door has been safely locked at the end of the delivery.
One issue is, of course, most people have neither a smart lock door nor internal security cameras installed in their house. These additions aren’t cheap, and pose a security risk if the system is hacked. Not only this, many wouldn’t relish the thought of cameras being installed inside their own homes, even if they were only used when Walmart arrived with your shopping. But convenience can override these problems.
The biggest barrier then is not whether this service is possible – the tech is ready and waiting. Rather, a lot of people would simply draw the line at having strangers in their home, however well tested and safe the technology is.
The final hurdle for straight-to-fridge delivery is therefore brand trust. Sloan Eddleston, vice-president of Walmart e-commerce strategy and business operations, wrote “these tests are a natural evolution of what Walmart is all about – an obsession in saving our customers not just money but also time”.
Consumers have to really believe this is the brand’s purpose. Only with trust can Walmart take this next step in e-commerce into the mainstream.