16.The Best Thing Since Sliced Bread: What The Re-emergence of “Generic” can teach us about innovation
16th May 2018
3rd November 2017
Today the notion of complexity transcends marketing at all levels and innovation is no exception. Long gone are the days where businesses can sustain growth through a sensible pipeline of new product features and benefits. Marketing leaders today need to be thinking about how to protect market share but also how to grow the total pie.
At The Value Engineers we believe that there is no silver bullet answer for how to innovate but rather it is about exploring different lines of enquiry. Important to them all is a strong sense of the core of your business and brand so that you can explore a range of pathways to future growth that are right for you.
In this article published by WARC, Alex Waters sets out the essentials for successful innovation by exploring different approaches that can help deliver transformative growth.