Demonstrating how consumers value key features
Jabra’s products are highly technical and continually evolving. Jabra challenged The Value Engineers to help them understand which features consumers value the most and why. Jabra leads the way in personal, business and remote and hybrid working and is committed to putting the Customer at the heart of future portfolio development.
By working closely with Jabra’s product and marketing teams, we found the best creative solution for measuring the importance of key features and enabling the internal teams to appreciate what consumers truly value. By understanding the business requirements of product and marketing stakeholders and their insights team, we considered the most accurate and flexible solution for finding the results and developed the right tools for the internal team. The Value Engineers has helped to investigate the value of key consumer expectations when developing future concepts.