Last night’s sell-out ceremony marked the kick-off of the 2017 APG awards. The theme of this year’s awards: ‘Transformational thinking’. A number of different takes on what transformational thinking might and could mean were shared, along with speeches from inspirational and influential past prize winners, such as This Girl Can and 3 mobile’s #holidayspam.
It was a thought-provoking and engaging start to the awards, hosted and sponsored by Google. Award categories to be judged later this year range from the main Creative Strategy Awards and prizes through to the Young Strategist Essay Prize. You can expect to see an entry or two from The Value Engineers for the latter.
For us, transformational thinking is more than just tactical execution. It’s about having an over-arching strategy that clearly disrupts behaviour, and that constantly drives change.