APG Awards 2017

APG Awards 2017

Last night’s sell-out ceremony marked the kick-off of the 2017 APG awards. The theme of this year’s awards: ‘Transformational thinking’. A number of different takes on what transformational thinking might and could mean were shared, along with speeches from inspirational and influential past prize winners, such as This Girl Can and 3 mobile’s #holidayspam.

It was a thought-provoking and engaging start to the awards, hosted and sponsored by Google. Award categories to be judged later this year range from the main Creative Strategy Awards and prizes through to the Young Strategist Essay Prize. You can expect to see an entry or two from The Value Engineers for the latter.

For us, transformational thinking is more than just tactical execution.  It’s about having an over-arching strategy that clearly disrupts behaviour, and that constantly drives change.

http://www.apg.org.uk/apgawards-2017-youngessayprize

Sam Barton Sam Barton TwitterLinkedIn

Posts from the same author

APG Awards 2017

APG Awards 2017

Last night’s sell-out ceremony marked the kick-off of the 2017 APG awards. The theme of this year’s awards: ‘Transformational thinking’. A number of different takes on what transformational thinking might and could mean were shared, along with speeches from inspirational and influential past prize winners, such as This Girl Can and 3 mobile’s #holidayspam. It […]

Read

Late to the Party – ‘An Apple Original Series’?

Late to the Party – ‘An Apple Original Series’?

Late to the party once again, 2017 is apparently the year we will begin to witness original visual content launched by Apple and Apple TV. Whilst it remains to be seen how Apple will position this new proposition in a distinctive and differentiating way versus extensive competition, it is clear that simply offering another on-demand […]

Read