A human view on the world of tech
We will be using this page to give a consumer perspective on the world of tech.
Our fitness focus continues this month as we look at how the increasing use of tech in the exercise industry has opened opportunities for new brands while creating challenges for existing and slower to react brands. Lockdown restrictions have opened the eyes of consumers to alternatives. How brands act now could have a lasting effect on their position in the new-look, crowded category of the future. Read on to find out more.
We will be updating this page regularly, so stay tuned for more content!
Currently in store we have:
Our Blog Of The Month...
The exercise industry has been shaken up over the last 12 months leaving us with a fascinating blend of competition. Take an increasing use of technology in the industry and changing consumer behaviour catalyzed by lockdown as our key ingredients for disruption, and we are left with a fiercely competitive outlook for the future.
Let’s start with the consumer. While lockdown restrictions have forced brands to adapt their offering, it has also forced consumers to quicken their pace of adoption accordingly.
Introducing The TVE Tech Team
Director Fleur Horner Talk to me about... Wearables & Segmentation
Director Simon Stokes Talk to me about... Engaging Digital Audiences
Head of Analytics James Hawes Talk to me about... Data-led Story Telling
Gaming Expert Eleanor Morris Talk to me about... The Race To The Next Gen Console
Entertainment Specialist Sam Barton Talk to me about... Subscription Saturation
Audio & Music Expert Rachel Ballard Talk to me about... Sonic Branding
Connectivity influencer Dan Abu Talk to me about... The internet of things
Marketing Manager Joyce Esser Talk to me about... Sport & Tech
Some Of Our Recent Thinking ...
From TV and film, to exercise, to food, to furniture, to work space, subscription services are springing up across categories and continue to gain momentum to the point where we believe it is a sustained cultural change. We at The Value Engineers decided to conduct our own online study to dig deeper into what is driving this growth and how brands can harness it.