NON-ARTIFICIAL INTELLIGENCE

A human view on the world of tech

 

WELCOME

We will be using this page to give a consumer perspective on the world of tech.

Our fitness focus continues this month as we look at how the increasing use of tech in the exercise industry has opened opportunities for new brands while creating challenges for existing and slower to react brands. Lockdown restrictions have opened the eyes of consumers to alternatives. How brands act now could have a lasting effect on their position in the new-look, crowded category of the future. Read on to find out more.

We will be updating this page regularly, so stay tuned for more content!

Currently in store we have:

Our Blog Of The Month...

The exercise industry has been shaken up over the last 12 months leaving us with a fascinating blend of competition. Take an increasing use of technology in the industry and changing consumer behaviour catalyzed by lockdown as our key ingredients for disruption, and we are left with a fiercely competitive outlook for the future.

Let’s start with the consumer. While lockdown restrictions have forced brands to adapt their offering, it has also forced consumers to quicken their pace of adoption accordingly.

 

Other News and Views

Introducing The TVE Tech Team

Director Fleur Horner Talk to me about... Wearables & Segmentation

Director Simon Stokes Talk to me about... Engaging Digital Audiences

Head of Analytics James Hawes Talk to me about... Data-led Story Telling

Gaming Expert Eleanor Morris Talk to me about... The Race To The Next Gen Console

Entertainment Specialist Sam Barton Talk to me about... Subscription Saturation

Audio & Music Expert Rachel Ballard Talk to me about... Sonic Branding

Connectivity influencer Dan Abu Talk to me about... The internet of things

Marketing Manager Joyce Esser Talk to me about... Sport & Tech

Some Of Our Recent Thinking ...

Subscription Services

From TV and film, to exercise, to food, to furniture, to work space, subscription services are springing up across categories and continue to gain momentum to the point where we believe it is a sustained cultural change. We at The Value Engineers decided to conduct our own online study to dig deeper into what is driving this growth and how brands can harness it.

    Some Of Our Recent Work ...

    A 'tracker' for the future

    Predicting gamer behaviour

    Uncovering modern mums' unmet aspirations