Travel & Lifestyle
The future of brand and consumer experiences in the moments that matter
Travel and Lifestyle brands are what give colour to our lives and help us create the moments that matter. From traveling far and wide to staycation-ing at home; from getting active to looking good whilst doing it – brands are always in the background, quietly crafting our behaviour and the nature of our experiences. Here is all our latest thinking on the sector that underlies everything we do.
Blog of the Month
Keeping the spirit of travel alive: futile time-filler or an opportunity for travel brands to win hearts and minds?
However much people want to escape their homes, booking a holiday isn’t probable or even possible for most: in a recent survey, 48% of people said they have no holidays booked after June and are not thinking about booking any for the future. But escaping our homes is not the only reason we go on holiday. It’s no surprise that consumers and brands are doing their best to recreate the spirit of travel at home. Is it all a futile time-filler, or could travel brands act now to make sure they’re at the top of the list when the glorious ‘Book Now’ moment comes round again?
Brands in a time of crisis
2020 Holiday Index During Covid-19
How desperate are you to go on holiday? Is it the health risk or possible cancellations that you’re nervous about? These were some of the questions we were asking ourselves, so we carried out a survey with over 2000 consumers to uncover the answers. Here’s a summary of our key findings, including the main barriers to travelling right now.
Brand & Consumer Relationships During Covid-19
How have brand and consumer relationships changed during lockdown? We ran deep-dive talks with people across lifestages to get to the bottom of it. Our findings show that consumers have more loyalty and support to give brands, so long as brands invest in them and give consumers tangible benefits in return.
Spending Money During Covid-19
How are consumers spending their money during the lockdown? We ran deep-dive talks with people across life stages to get to the bottom of it. Our findings show that the lipstick moment has already passed, and consumers are now willing to spend, but only on brands that are truly meaningful to them.