Cello Health | Lumanity
New Vision & ID
In a crowded market-place of healthcare consultancy, we were able to develop a uniquely distinctive positioning around ‘incisive thinking and decisive action’ and challenging the healthcare universe to improve patient access to drugs. We’re enabling employees and client partners to work more efficiently to speed drug development and deployment. This visionary or luminary mindset and humanitarian ethos led to the development of the Lumanity name and identity and a revised Employee Value Proposition to ensure we recruit the right sort of employees and reward the right sort of behaviours.
‘ TVE worked with our transatlantic Board to create a new, unifying vision for a group of marketing and research consultancies that had previously operated largely independently. With a new, clear ambitious sense of purpose designed to transform patient access to new medical advances, TVE were brilliant partners in helping us shape the vision and values that will drive our business forward, from Employee Value Proposition to internal alignment and a brand new identity/name and marketing communications – a game-changing project, delivered with energy, wit, and thoughtful intelligence.’
Nick Sullivan Global President HEOR at Lumanity