Cadillac: the new transport industry disruptor

Cadillac: the new transport industry disruptor

True innovation should be bold, not incremental. True innovation should disrupt and drive an industry forward by better servicing customer needs more cheaply, quicker and more efficiently than before. Sadly, this too often means that true innovation is reserved only for the start-up world, those ambitious guys and gals who don’t carry with them the […]

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Uber: the business traveller’s safety blanket

Uber: the business traveller’s safety blanket

Travelling through an unfamiliar country on business is a tiring and bewildering affair. One of the first, and arguably most frustrating, situations happens immediately after you land. Stumbling out of the arrivals hall, with little idea what time of day or night it is, not least where on earth your hotel is, it is tempting […]

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Profit and Purpose: It Pays to Do Good

Profit and Purpose: It Pays to Do Good

It’s not news that sustainability is on the agenda, but a recent influx of statistics triggered by a new Unilever report has changed the conversation. Rather than the desire to be more sustainable being immediately handcuffed by the fear of cost implications, we now have hard evidence that sustainability pays, and that having a purpose […]

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Digital ninjas and the omnichannel customer experience

Digital ninjas and the omnichannel customer experience

The modern consumer can interact with your brand in more ways than ever before. Customer service via tweets, PR via Instagram, sales through tablets, immersive experiences in-store, consumers seek out, and expect, a great experience however they choose to interact. Not all brands have nailed this yet. Some are better than others at weaving in […]

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Is there space for cheap, combined insurance?

Is there space for cheap, combined insurance?

Nowadays, many insurers offer complete package solutions to get all your home/car/health/pet/you-name-it insurances under one roof. Yet, despite the incentives offered to bring other insurances in, these propositions rarely work out cheaper than a collection of mix-and-match products from a range of providers. Especially if price-comparison websites creep into the customer journeys. Is it really […]

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Don’t blame it on the bunny: why Playboy is covering up

Don’t blame it on the bunny: why Playboy is covering up

In a world of digital news and digital views, in which eyeballs on pages are rapidly being replaced by iBalls (sorry, Apple) on screens, it’s no wonder that the print magazine industry is struggling. For one segment of the market in particular, online access has brought about the disappearance of much of its readership: the adult sector. While […]

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P&G may well have created a new genre in Sustainability advertising: the sociomercial

P&G may well have created a new genre in Sustainability advertising: the sociomercial

P&G may well have created a new genre in Sustainability advertising: the sociomercial Unilever was the first to reframe the way genders are portrayed in mass advertising, with Dove’s celebrated Evolution commercial. After last year’s first trial with hugely popular Like a Girl campaign from Always, Procter & Gamble has noticeably built on the genre […]

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Ode to Uber: more than just a taxi

Ode to Uber: more than just a taxi

So, I’m a bit of an Uber fan. Although admittedly a bit late to the party, the ease, flexibility and convenience of being able to summon a taxi at a moment’s notice has turned me into a complete Uber-phile. Let’s face it, I’m always going to be a fan of a service that is faster, […]

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Just Who Owns Customer Journey?

Just Who Owns Customer Journey?

  What happens when businesses want to generate more with less, and their consumers want to get MORE but pay less? Businesses want to compete to win and maintain their customer base. They also need to manage costs through consistent offerings and focusing on the key revenue drivers. Consumers, on the other hand, want increasingly […]

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Customer Journey – The Death of Best in Class

Customer Journey  – The Death of Best in Class

In the past, it was easy – you knew who your competitors were, and the important thing was to be better than them. Better product, better experience, better customer journey. Brand played a role, but only in so far as advertising and user experience could put your name into the consumer’s mind and keep it […]

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Is Your Brand The Missing Link On Your Customer Journey?

Is Your Brand The Missing Link On Your Customer Journey?

Don’t forget to pack your brand. The important role of branding in defining an optimised customer journey. What do our customers really want? This seems a perfectly logical question that every brand should be asking. In fact, it is the question that most brands are asking. The only problem is that in many categories every […]

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One Step Wonders or One Step Misstep?

One Step Wonders or One Step Misstep?

The USP is dead – or at least this seems to be what some of the Home & Personal Care industry have decided. While claims and points of differences are supposed to help consumers make choices despite SKU proliferation, many brands are engaging themselves in a battle of one-upmanship that leaves us brand consultants a […]

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Train or Plane? The Battle’s On.

Train or Plane? The Battle’s On.

Click Clack, Click, Clack. Click Clack, Click Clack. Click Clack… And so on and so forth. This rhythmic noise and accompanying gentle rocking splits people straight down the middle. For some, it is a noise that lulls them off to sleep; for others, it becomes the major barrier that keeps them awake all the way […]

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“I name this ship, Britannia”

“I name this ship, Britannia”

  “I name this ship, Britannia. May God bless her and all those who sail on her.” Her Majesty The Queen, Southampton, 10th March 2015     With a degree of military precision (quite literally – proceedings began with a military marching band) P&O Cruises’ newest, biggest, and most luxurious vessel was named in Southampton […]

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Will Low-Cost Long Haul Go the Distance?

Will Low-Cost Long Haul Go the Distance?

For me and my fellow aviation geeks the story of low-cost long haul services is one of continual disappointment. Will they? Won’t they? Who will make the first move? How low can the cost really go? It seems now, however, with Norwegian Air Shuttle pushing on with their latest attempt to crack the market (and […]

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How to Launch a British brand in the US

How to Launch a British brand in the US

We are often asked at The Value Engineers to tackle the big challenges facing global brands. The tension between adapting a brand to cater to the tastes and preferences of local consumers, whilst still maintaining a consistent global outlook is the pinnacle of excellent brand management. One of the questions often considered is this: how […]

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Content Is Queen

Content Is Queen

In 1908 a businessman designed a new car for the masses, and with it an approach to mass production that revolutionised manufacturing in all industries, across the globe. In 1928 another businessman drew a mouse on a napkin. Which of these two acts of creativity delivered greater value? Well, Disney currently has a market capitalisation […]

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Managing your Brand Portfolio: What would you have done with Maybach if you were Mercedes?

Managing your Brand Portfolio:  What would you have done with Maybach if you were Mercedes?

Many brand houses have built a portfolio of brands structured across an axis of cost, from low-cost’ to super-premium with brands aligned to different parts. Think Skoda-VW-Audi, Daz-Bold-Fairy-Ariel or even giffgaff-O2. While the three-tiered good-better-best structure has been used by a number of companies, there are many more who have proliferated the layers even further. […]

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Apples and Bears

Apples and Bears

All my friends and colleagues know that I’m an Apple fan. I had been way before I met Jonathan Ive in Cupertino about the time of the launch of the original iPhone. I vividly remember when back then he told me: “Apple is really very small when compared to its reputation”. Well, it’s hardly the […]

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Starbucks Steam Ahead

Starbucks Steam Ahead

Last week, coffee-giant Starbucks announced plans to begin offering delivery of food and drinks to a selection of US markets, beginning in 2015. Whilst I imagine a number of people have, like, totally died with excitement, there have been mixed media views as to what the reality of the venture would entail. Using the Starbucks app, […]

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