Software to Hardware: the evolution of apps?

Software to Hardware: the evolution of apps?

September 2016: A month that will forever be remembered for the ‘Brangelina’ split, the start of the Trump vs. Clinton presidential debates and the announcement of Snapchat’s (or should I say Snap Inc’s) Spectacles. Spectacles will produce short videos through a 115 degree lens, creating a circular video, designed to “replicate how the eye sees” but, perhaps more […]

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What can football teach innovators?

What can football teach innovators?

For years business experts and coaches have been proponents for using a sporting mindset to do well in business. But can sport teach us more than management techniques and a competitive drive? In his most recent article for Marketing Society Giles Lury, our own brand expert, has gone a step further and picks out the […]

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Brand extensions can strengthen equity

Brand extensions can strengthen equity

This week, Executive Chairman Giles Lury featured in one of Warc‘s top articles, below. Original article can be read here. Brand extensions are a lower-cost, lower-risk alternative to new brand development which, far from damaging the brand, can strengthen its equity, according to an industry figure. In a Warc Best Practice paper, How to extend a […]

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A Taste of our New York Event: ‘Disruption to Innovation: Harnessing the Force of Design Thinking’

A Taste of our New York Event: ‘Disruption to Innovation: Harnessing the Force of Design Thinking’

On an unseasonably mild 2nd February at WeWork in Soho, New York, The Value Engineers put on an event in partnership with two other agencies, 2CV and SMAKK Studios. The aim was to bring together innovators, designers and general curious souls for an evening of discussion between three esteemed panellists around Design Thinking. These panellists […]

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Innovation – focus or freedom?

Innovation – focus or freedom?

Also featured on: www.marketingsociety.com Is there a right way to do innovation? 3M launched its now famous 15 percent program in 1948 and it is still running today. Once a year, about 200 employees from dozens of divisions make posters describing their 15 percent project, almost as if presenting at a high school science fair. […]

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7 Places The Next Big Idea Might Be Hiding

7 Places The Next Big Idea Might Be Hiding

The relentless desire for growth in large blue chip companies means there is often a gap between the ambitious business target set by the board and the reality of ‘business as usual’. The result? An increasing demand for and pressure to find new product and service innovations. So, where do you get the inspiration from […]

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Organic? My Face Deserves More

Organic? My Face Deserves More

The sapphire blue bottles, traditional labels and delicious scents of Neal’s Yard Remedies products are well-known. But is their allure declining? It may not have occurred to me, but a small Neal’s Yard shop on my local high street has recently closed down. Although one shop closure does not necessarily imply company-wide problems, perhaps this […]

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Shhh…Will You Be Quiet for a Minute!

Shhh…Will You Be Quiet for a Minute!

Solitude and time for reflection has been lost in today’s noisy and fast-paced society. Most religions teach about the importance of solitude and meditation in order to be open to revelations and epiphanies. Solitude is crucial to allow individuals the chance to stop and think. Whilst teamwork and working collaboratively is a good thing, it […]

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Winning in Global Innovation

Winning in Global Innovation

2014 was a really interesting year at The Value Engineers because of the number and size of really significant global innovation projects we were involved in. Many of our packaged goods clients have been merging their regional offices to save costs, while looking for growth in new categories, leading to a greater demand for multi-country innovation […]

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How JFK uses high-tech to torture its passengers

How JFK uses high-tech to torture its passengers

Great technology ceases to be great when transplanted into the wrong context. Simply ramping up the volume of ‘digital’, doesn’t guarantee that the message of your brand’s experience being the latest and greatest will be heard. Here is definite proof of that – a masterful, real case study of how not to use technology. I’m […]

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Apples and Bears

Apples and Bears

All my friends and colleagues know that I’m an Apple fan. I had been way before I met Jonathan Ive in Cupertino about the time of the launch of the original iPhone. I vividly remember when back then he told me: “Apple is really very small when compared to its reputation”. Well, it’s hardly the […]

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Home Care Industry Trends for 2015 (part 1)

Home Care Industry Trends for 2015 (part 1)

Here at The Value Engineers, we’re always interested in the world around us. Over the course of two blog posts, here are our predictions for trends affecting the home care industry in 2015! To kick off, our first five trends:   Love Your Pets, Not Their Mess Pet ownership is on the rise globally, with […]

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Pack design – more than skin deep

Pack design – more than skin deep

UK based juice brand Pomegreat have just announced that they have returned their pack design to its core values, after a ‘disastrous rebrand’ that halved the brand’s sales from £8M to £4M in 10 months. In The Grocer, their founder Adam Pritchard explained “I thought we would bring in a slightly younger generation…(we) turned our […]

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Food and Drink Trends for 2015 (part 3)

Food and Drink Trends for 2015 (part 3)

Here at The Value Engineers, we like to keep our finger on the pulse of the latest trends. Over the next week, we will be publishing three blog posts showing our thoughts for the food and drinks trends we think will be big in 2015, from the realistic to the outlandish! And so for our final […]

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Food and Drink Trends 2015 (part 1)

Food and Drink Trends 2015 (part 1)

  Here at The Value Engineers we like to keep our finger on the pulse of the latest trends. Over the next week, we will be publishing three blog posts showing our thoughts for the food and drinks trends we think will be big in 2015, from the realistic to the outlandish! And so for our […]

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Sun Set On Red Sky

I was sad to see that Walkers pulled the Red Sky crisp brand recently. I worked on this as an insight manager, and there’s nothing as galling as seeing a brand you’ve created withdrawn. You can’t drop it into conversation during pitches as an example of your work. You can’t take it home to your […]

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