Does feminism need rebranding?

Does feminism need rebranding?

Today is International Women’s Day. To celebrate throughout the week, we have been writing about brands’ role in forwarding equality through feminism. At The Value Engineers, we believe in building brands that drive change, and so for us brands can play a key role in IWD 2017’s #BeBoldForChange initiative and beyond. But as we discuss […]

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#femvertising: a step in the right direction

#femvertising: a step in the right direction

Few could disagree that ‘Femvertising’ has been hugely positive for women, society, and the public mindset. From Dove’s ‘real beauty’ campaign and Always’ #LikeAGirl, to H&M’s Like a Lady and Sport England’s #ThisGirlCan, you would be hard-pressed to find anyone who hasn’t seen one of the ads supporting the feminist agenda. However, the recent trend for […]

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What part do brands play in breaking down gender roles?

What part do brands play in breaking down gender roles?

There is no denying that women are still held back by traditional gender roles. Instead of the advances in equality allowing the genders to fluidly mix & match to achieve the most efficient running of a household, women are often expected to ‘have it all’, stretching themselves to succeed in their career whilst also taking […]

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Mine’s a Pint: Beer, Brands and Feminism

Mine’s a Pint: Beer, Brands and Feminism

Here are three facts about me: I’m a woman; I’m a feminist; I absolutely love a good beer. In the six years that I’ve legally been allowed to while away my weekends in pubs and bars, I’ve grown reluctantly used to the shocked faces of men as I order myself an ale, and the way […]

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24. H&M : She’s a Lady

24. H&M : She’s a Lady

This blog forms part of our wider Brands Driving Positive Change blog series, we’ll be uploading a new post every week so keep checking back for the latest thoughts on what it means to be a force for good… On 13 October 2016, the Swedish sustainable business association NMC awarded H&M’s CEO Carl-Johnan Persson with a sustainable […]

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Don’t blame it on the bunny: why Playboy is covering up

Don’t blame it on the bunny: why Playboy is covering up

In a world of digital news and digital views, in which eyeballs on pages are rapidly being replaced by iBalls (sorry, Apple) on screens, it’s no wonder that the print magazine industry is struggling. For one segment of the market in particular, online access has brought about the disappearance of much of its readership: the adult sector. While […]

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