Three decades of engineering value for brands.
Founded in 1986, The Value Engineers was among the first established strategic brand consultancies in the world.
Choosing a name for our new brand was one of our first tasks. We immediately rejected naming it after the founders because that smacked too much of the ‘old’ world. The brief we agreed was to find an associative brand name that related to our nascent category and reflected our approach.
Some time and a few bottles of wine later, a name was decided.
“Value” and value creation were felt to be at the heart of our mission; ultimately that is what we wanted to deliver for our clients.
“Engineering” was a perfect analogy for how the business would deliver on that promise. It should be like the best engineers – a synthesis of scientific rigor with their creative flair. It would have the rigor of a management consultancy with the creativity of an advertising agency.
Three decades on, we’ve grown steadily and now work across the globe from two bases in London and New York. Last year, we completed 109 projects for 53 different clients in 39 different countries, still ‘engineering’ value for our clients.