Three decades of engineering value for brands.

Founded in 1986, The Value Engineers was among the first established strategic brand consultancies in the world.

Choosing a name for our new brand was one of our first tasks. We immediately rejected naming it after the founders because that smacked too much of the ‘old’ world. The brief we agreed was to find an associative brand name that related to our nascent category and reflected our approach.

Some time and a few bottles of wine later, a name was decided.

“Value” and value creation were felt to be at the heart of our mission; ultimately that is what we wanted to deliver for our clients.

“Engineering” was a perfect analogy for how the business would deliver on that promise. It should be like the best engineers – a synthesis of scientific rigor with their creative flair. It would have the rigor of a management consultancy with the creativity of an advertising agency.

Three decades on, we’ve grown steadily and now work across the globe from two bases in London and New York. Last year, we completed 109 projects for 53 different clients in 39 different countries, still ‘engineering’ value for our clients.

1986

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The Value Engineers is founded

By three partners, working from a conservatory in Gerrards Cross. Initial clients included Bulmers, Homepride, Quorn, Dairy Crest (all of whom still exist).

Pictured here: an early client meeting at the Gerrards Cross conservatory.

1986

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In 1986, the year we were founded, we were approached by Marlow Foods and asked to help them turn “Mycro-protein”, a revolutionary new food technology, into an internationally successful brand. 30 years on, Quorn has changed the world of meat-free eating for millions.

1987

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TVE Founders Paul Walton and Graham Harding publish “The Bluffer’s Guide To Marketing“.

1987

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The Value Engineers move into a proper office – a conversion in Chalfont St Giles.

1987

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Flask and Flowers Identity – representing the blend of science and creativity – is launched.

1988

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Our current CEO Owen Williams joins the company as our first graduate recruit.

1988

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The Value Engineers win our first international assignment – working on an ice cream project for Unilever.

1991

The first graduate to submit their CV by email joins the company – how times and technology have changed!

1994

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First project commissioned by a US client.

1996

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Move to our current offices in Beaconsfield.

1999

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In 1999, Unilever ice-cream were tired of just being a hot-weather, out-of-home brand. We worked with Unilever to develop new formats, like multi-packed Magnum minis, which transformed the market and remain popular today.

2000

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At the end of the millennium, when mobile phones were only available on expensive contracts, telecoms provider One2One enlisted our help to introduce the first pay-as-you-go tariffs. Now, in 2016, all networks offer a pay-as-you-go proposition.

2002

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In 2002, we developed a strategy for 3M to enter the Chinese market. This strategy has enabled 3M to access a $100 million opportunity for pharmaceutical devices.

2003

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In 2003, HP Bulmer dominated the UK cider category with Strongbow; however a declining market, combined with the threat of Magner’s, troubled the waters. On our recommendation, HP Bulmer has managed to maintain market leadership with two prominent brands: Strongbow and Bulmers Original.

2003

Our first website!

2005

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The Value Engineers becomes part of Cello Group PLC.

2009

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New Brainwaves Identity is launched – representing the synthesis of creative thinking, strategic rigor and commercial acumen.

2010

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New York, New York – The Value Engineers opens an office in the United States with one of our graduates – Alex Waters – as President.

2010

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In 2010, Electronic Arts, feeling they were missing on potential digital revenue, asked us to help them develop a new European digital strategy. Our work has helped deliver over $1billion worth of revenue.

2010

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In 2010, British Airways needed to respond to market changes by making their business more customer centric. Our repositioning of ‘To Fly, To Serve’ still sits at the core of the BA brand in 2016.

2010

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In 2010, we worked with Expedia to develop their European brand positioning. By 2016, the company had been voted the world’s leading online travel brand, and nominated as one of the UK’s brands of the year.

2011

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25th Anniversary client conference – Back To The Future Of Branding.

2012

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In 2012, we innovated with Virgin to help them make waves in the cruising category by capitalizing on the opportunity offered by younger and more active consumers. The first Virgin Cruise ship will set sail from PortMiami in 2020.

2013

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Executive Chairman Giles Lury publishes ‘The Prisoner and The Penguin’, a collection of short stories about brands. This went on to be published in Korea where it became a top 10 selling business book.

2013

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In 2013, Boots Opticians asked us to audit and optimize a trial of their new customer offer. In 2016, our insights are driving Boots’ new growth strategy, which aims to transform the contact lens category in the UK.

2015

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The Gamer market has changed. No longer just for young men 13-24, nowadays 70%+ of people game. We built a new gamer segmentation to drive a broader gamer centric mindset and strategy within the business.

2016

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When BP recognized they needed to change, they turned to The Value Engineers to help them with the challenge of transforming an engineering business to a brand-led marketing business.

We created and designed best-in-class models and processes to embed this new approach right across the different business units and throughout the whole world.

Today

The Value Engineers continues to engineer value for brands, operating around the world.

Our Philosophy