Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

In 1986, the year we were founded, we helped Marlow foods turn “Mycro-protein”, a revolutionary new food technology, into an internationally successful brand. 30 years on, Quorn has changed the world of meat-free eating for millions.

In 1999, we helped Unilever Ice Cream pursue the opportunity for year-round, in-home consumption through new formats, like multi-packed Magnum Minis. They transformed the category.

In 2010, Electronic Arts, feeling they were missing on potential digital revenue, asked us to help them develop a new European digital strategy. Our work has helped deliver over $1billion worth of revenue.

In 2012, we worked with Virgin to help them make waves in the cruising category by capitalising on the opportunity offered by younger and more active consumers. The first Virgin Cruise ship will set sail from Port Miami in 2020.

At the Value Engineers we build the brands that drive change.

Our Beliefs

What makes us different isn’t just what we do, but the way in which we do it. Our actions and behaviours are based on a set of beliefs. These form the core philosophy of The Value Engineers.

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Our History

Founded in 1986, we were one of the first strategic brand consultancies. We became part of the Cello Group in 2005 and opened our New York office in 2010. In 2017 we launched a Santa Monica hub alongside a central London hub. Today, the story of The Value Engineers continues…

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Our people