Born of both the creative agency and consulting worlds, The Value Engineers has always been about striking the right balance between strategic rigor and applied imagination.

In 1986, the year we were founded, we were approached by Marlow foods and asked to help them turn “Mycro-protein”, a revolutionary new food technology, into an internationally successful brand. 30 years on, Quorn has changed the world of meat-free eating for millions

In 1999, we were approached by Unilever Ice Cream who were tired of just being a hot-weather, out-of-home brand. We identified the opportunity for year-round, in-home consumption and helped them develop new formats – like multi-packed Magnum minis. They transformed the market.

In 2010, Electronic Arts, feeling they were missing on potential digital revenue, asked us to help them develop a new European digital strategy. Our work has helped deliver over $1billion worth of revenue.

In 2012, we innovated with Virgin to help them make waves in the cruising category by capitalizing on the opportunity offered by younger and more active consumers. The first Virgin Cruise ship will set sail from PortMiami in 2020.

At the Value Engineers we believe that brands change behaviour, brands change markets, brands can change the world.

Our on-going mission is to work with our clients to build their brands by predicting, responding to & driving change

We enable our clients to PREDICT change by identifying underlying customer drivers and needs, and spotting new opportunities.

We help our clients RESPOND to the seismic changes in the technological and business models that are reshaping their markets. We guide them adapt to changing consumer behaviours and the rapidly evolving competitive landscape.

We identify opportunities to DRIVE positive change. We set brands on the path to growth by defining their future visions. We work with them to develop new strategies and the innovations which will enable them to change their markets, and with it their fortunes.

In order to build the brands that drive change we use a range of tools and techniques; our expertise and our experience in branding, strategyinnovation, insight and sustainability.

Our Beliefs

What makes us different isn’t just what we do, but the way in which we do it. Our actions and behaviours are based on a set of beliefs. These form the core philosophy of The Value Engineers.

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Our History

Founded in 1986, we were one of the first strategic brand consultancies. We became part of the Cello Group in 2005 and opened our New York office in 2010. Today the story of The Value Engineers continues…

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Our people