Our thinking on Strategy
Strategy is an over-used word. The processes are often driven by fashion; the results are often incomprehensible. Not with The Value Engineers. Our aim is to get results not documents. The goal is always superior and sustainable financial performance – based on consumers and brands.
We understand the scoping errors that end up leaving companies either ‘back in the box’ or swinging a wrecking ball at their business. It may be necessary to break the mould, to take a leap of imagination. But if that’s the goal then the thinking has to be clear, precise and disciplined.
Our job is to help our clients improve their odds, make the most of their resources (the magic of chart 17b) and define a consistent and motivating strategy – which takes into account not just what we know but also what we don’t and can’t. In other words a process that collides insight and imagination with rigorous appraisal.
We work with our clients in an open, collaborative and engaging process that delivers 100% commitment (even if there’s not always 100% consensus).
The end result is a short and single-minded shortlist of strategic intents and thrusts that can be quickly and clearly communicated – and actioned – throughout your business.
What makes us different?
- Consumer / market centric basis for strategy development
- Clever / insightful market models and frameworks – re-framing the market definition and segmentation (what market are you really in?)
- Clear, simple, single minded shortlist of strategic intents / thrusts
- Open, transparent, engaging, collaborative process
What our clients think
“This is another great piece of work; insightful, actionable and framed within clear lines of guidance on our brand strategy. Yet again you delivered all we asked and more.”
Elaine Smith, Marketing Manager, Florette UK