In between the reality of where you are now and the vision of where you want to be, lies the challenge of defining your strategy.

This sounds easy but rarely is. The processes are often driven by fashion; the results are often incomprehensible. Not with The Value Engineers. Our aim is to get results, not documents. The goal is always superior and sustainable financial performance – based on consumers, customers and brands.

We understand the scoping errors that end up leaving companies either ‘back in the box’ or swinging a wrecking ball at their business. It may be necessary to break the mould, to take a leap of imagination, but if that’s the goal then the thinking has to be clear, precise and disciplined.

Our Approach

Our Approach

Our job is to help our clients improve their odds, make the most of their resources and define a consistent and motivating strategy – which takes into account not just what we know but also what we don’t and can’t. In other words, a process that collides insight and imagination with rigorous appraisal.

We work with our clients in an open, collaborative and engaging process that delivers 100% commitment (even if there’s not always 100% consensus).

Our strategic thinking then brings the pieces together to complete the picture like a jigsaw.  We recognize that different pieces of the puzzle will be needed depending on the picture you are trying to create, which is why we adjust our approach specifically for each project.

We provide the rigor required for segmentation and the creative tools required to help our clients to think innovatively about their strategic options.

The end results are a single-minded shortlist of strategic intents and thrusts that can be quickly and clearly communicated – and actioned – throughout your business.

To find out more and how we might be able to help your brand(s) please contact:

Owen Williams, Group CEO (UK)

+44 (0)1494 680 999

Alex Waters, President North America (US)

+1 646 837 8170

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