A Cello Business

Marketing Capabilities Survey

Will your marketing team deliver a difference in 2011?

You already know the marketing goals you intend to achieve next year. But is your team fully equipped to turn your plans into reality?

At The Value Engineers we recognise that marketing’s contribution to growth does not start and end with a brand strategy. Now more than ever, marketing teams need a mix of skills to deliver the results the organisation demands.

Following conversations with clients, we’re investigating how and where marketers could be building their capabilities to strengthen the contribution marketing makes to the bottom line.

In return for completing this short survey, you’ll receive a complimentary copy of our final report (registration required).

The results will enable you to benchmark yourself versus marketers in other organisations across a range of core marketing capabilities and to pinpoint your strengths and development areas.

Below is a list of 14 Marketing Capabilities. In column A, please select how important each one is to your marketing effectiveness.

In column B, please select how good your organisation is currently, relative to your competitors.
  •   Column A Column B

  • Your understanding of trends (customer/channel/market)

  • Your understanding of the drivers of customer (purchaser/user) behaviour

  • The way in which you apply insight

  • How well you understand the customer journey from the customer’s perspective

  • Your ability to bring new ideas to market to strengthen your business

  • How you allocate marketing resources to maximise return on investment

  • The alignment between your marketing strategy and the core competencies of your organisation

  • The way in which you make choices about your priorities (segments to target, risk versus opportunity)

  • How you develop branding strategies

  • How you make your offer unique in hearts and minds of customers

  • Your ability to engage customers in today’s digitally networked age

  • How well your marketers understand the reality of the front-line touchpoints where you are in direct or indirect contact with customers ?

  • Your ability to adapt your plans when needed

  • The quality of your marketing execution

  • About You

Capabilities

"Learning Shouldn't Be boring or painful - and with The Value Engineers, it never is"

Alex Waters

Director of Capabilities

Alex Waters

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