The enigmatic Paul is the early adopter of TVE. From Oxford University he began his career in advertising with French Gold Abott and Young & Rubicam. Staying ahead of the trends, he was headhunted by The Creative Business to establish strategic planning. Finally in 1986 he co-founded The Value Engineers with Graham Harding - ahead of his time again. Paul's passion for innovation extends to great lengths - he is a keen observer (and owner) of every innovation to arrive on the market.

What Graham doesn't know isn't worth knowing. His limitless knowledge has developed through brief spells as a professional historian, publisher, ad man, and now as co-founder of The Value Engineers. For light relief Graham practices his fluent Italian, devours books and powers through various wine tasting exams. To give mere mortals a chance he has co-written The Bluffers Guide to Marketing (no. 3 best selling British business book 2002) with Paul.

Owen was one of TVE's first graduate recruits in 1988. His vision, focus and drive, coupled with the obligatory TVE streak of creativity (and a pinch of Welsh pragmatism), have seen him power up the ranks to Senior Consultant, Planning and Research Director, Strategy Director and now Managing Director. Thinks in pictures and numbers.

Having learnt an unhealthy amount about cosmetics at L'Oreal, Alex joined TVE in 1999 and hasn't looked back since; developing a global segmentation for Nokia, dreaming up (and tasting!) next generation beers for Carlsberg, differentiating Schroders, developing the Power Brand strategy for Unilever and helping BP become best in class in developing integrated marketing communications. With a passion for marketing capabilities training, Alex's passport is always at the ready; from the Florida Keys to Melbourne. He assures us that it's hard work, honestly.

Richard joined TVE in 1999 from a background in marcomms and advertising, including Account Planning roles at Ogilvy and Mather and D'Arcy. With a passion for food, drink and DIY, at TVE he has designed and led UK and international projects including insight, innovation and brand development projects for Unilever, BSkyB, Diageo and ICI. After 3 years working on Guinness innovation, his Mastermind specialist subject is likely to be 'The Sociable History of Guinness'. Richard is also responsible for marketing at TVE.

Jennie started her career in brand management with Unilever, where she developed a passion for understanding people and another for tea. She then moved to the agency side to work on quantitative research, whilst also completing her post graduate diploma in Psychology (making her a member of both the British Psychological Society and Market Research Society). Since joining TVE three years ago, her explorations have led her from high-tech mobile innovation to creating service propositions for airlines, via understanding what makes the best pork pie.

Amelia joined TVE at the beginning of 2006 from 14 years of the experiential world of research, most recently focusing on brand positioning and innovation at Hauck. Her specialist chosen subject would be unearthing the true emotional relationships and perceptions that consumers have of brands. Most likely to say: 'Brand research is using the clever tools to get into the back door of people's minds'. Amelia graduated in Experimental Psychology and is a full member of the Market Research Society and the British Psychological Society.

Following a stint teaching in Argentina, Ned joined TVE in 2000. With extensive experience of working in drinks - both soft and alcoholic - Ned can also be found plying his trade in the condiments, confectionery and financial services sectors, amongst others. His overly keen interest in strategic brand portfolio deployment, and ability to visualise the complex 3-dimensional world of brands in 2-dimensions, means Ned sees the world through the lens of boxes, maps and models. Ned also co-ordinates TVE's New Business effort.

Nikki joined TVE in May 2006 having spent 5 years trying to truly understand consumers and all their idiosyncrasies at Hauck Research. Her passion for brands is all encompassing, from positioning to innovation or loyalty to communication, spanning what ever categories come her way - most recently a selection of FMCG, finance, travel and leisure, and telecomms, but always with her ear tuned to the consumer. Prior to life in marketing, Nikki completed undergraduate and postgraduate degrees in Human Geography at Bristol University.

Following her 'European Studies in Management' in Germany and France in 2004, Anne-Cecile (who is half-French, half-German) decided to focus her career on marketing and branding, joining a strategic marketing consultancy in London where she was involved in brand positioning and product innovation projects within both the FMCG and service industry, working with clients such as Sarah Lee, Symrise, Diageo, Dairy Crest and the RAC. Anne-Cecile recently joined TVE to continue pursuing her passion for marketing and to inject a little European flair.

Having naively begun his career in the world of advertising, Allan soon discovered that he'd missed the era of lounging on exotic beaches at clients' expense and decided to trade in his creative license for a fistful of visas and a bigger brand perspective. His journey from marketing communications to brand strategy, and from South Africa to the UK, has seen him do everything from delving extensively into the alcohol and FMCG categories to marketing Africa's biggest supermarket group; even positioning and branding a country along the way (you'll find it right at the bottom of Africa).

After graduating with a Graphic Design degree from Newcastle and with experience as Senior Art Director for Buena Vista Home Entertainment and extensive work with London-based design / npd consultancies, Guy joined TVE at the beginning of 2002 where his skills as a designer, visualiser and illustrator have been put to good use to create, develop and refine elegant concepts and brand development stimulus. And he can actually draw!