The Value Engineers - Knowledge Base

All articles are in Adobe PDF format.

Trendblend

Stay ahead of the game and catch the next wave.

Trends drive future business opportunities: when spotted in time, trends inform the creation of new markets, new business opportunities and new areas of development for brands - ignore them and the next wave could mean wipe-out.

This year our research suggests that one trend is overshadowing all others - the trend towards too many trends, so now more than ever, our trends practice is focused on solving the problems arising from this 'trendemic' - how can you manage the overload of trend information for business and brand success?

We believe the real value of trends is in their application not in their identification

With the wealth of trends information available, collecting trends is no longer the issue. Trendblend focuses on the editing and application of trends information; making it relevant for your business, helping you solve business problems in branding, strategy and innovation.

For more information on the way we work with trends for a variety of business problems, please contact amelia.boothman@thevalueengineers.com

To visit the Trendblend website click here.

Also see below some of the TrendSpotter columns we have written for Brand Strategy magazine based on learnings from Trendblend.

Thrift Smarties - Brand Strategy July / August 2005 v download article

Eco Elite - Brand Strategy January 2005 v download article

Jekyll & Hyde - Brand Strategy April 2004 v download article

Brand Bullets

The TVE Brand Bullets were originally published monthly in Brand Strategy magazine. They provide an arsenal of witty, bite-sized tips and insights - ammunition against a range of brand marketing issues. Here are a selection. Brand Bullets are currently being turned into a series of mini-booklets. To bite the bullet and be added to the mailing list for a copy of the full set please contact kimberley.cogger@thevalueengineers.com

Consumer Insight v download article

Penetrating understanding of consumers can be exploited to provide competitive advantage for brands. But how do you get insights, not just data?

Using the brand v download article

If people working for your brand don't embody your brand values, you have very little control over the consumer's experience of your brand.

Brand extension v download article

Depending on the approach taken, brand extension simultaneously defines the best and worst practice in modern brand management.

Brand revitalisation v download article

Looking at ways to take a brand that is losing consumer resonance and relevance, and re-energising it via a compelling new proposition or idea.

Consumer Segmentation v download article

The secret of competitive advantage is to have a superior view of distinct customer groups and their needs.

Innovation v download article

Innovation is one of those oft used words in need of careful qualifying.

Other articles

Showing our Age - Lessons from 30
years of new product innovation v download article

As the longest established UK consultancy of its kind, TVE can help you benefit from its years of marketing experience. We have recently conducted a systematic analysis of new product launches in British supermarkets since 1970. The result is a unique insight into the successes and failures of the last 3 decades - identifying winning innovation principles from new product fads. By systematically collecting and analysing this data, TVE can begin to take the risk out of innovating for their clients.

For more info, or to arrange a presentation and load the dice in your favour when it comes to innovation, contact kimberley.cogger@thevalueengineers.com.