• “The crucial ingredient in the success of any brand is its claim to authenticity” – Al Reis and Laura Reis
• “CSR is not a marketing tool.  It is a value which requires belief and commitment” – Anon
• “It takes 20 years to build a reputation and five minutes to ruin it” – Warren Buffet
• “Ethics is the new competitive environment” – Peter Robinson, CEO Mountain Equipment Co-op
• “The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive” – Paul Hawken
• “Always do what is right.  This will gratify some people and astonish the rest” – Mark Twain

Borrowed with pride from all over the place.

“Your premium brand had better be delivering something special, or it’s not going to get the business” – Warren Buffet

“The conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure” – Thorstein Veblen

“Give us the luxuries of life, and we will dispense with its necessaries” – John Lothrop Motley

“Brand managers for premium brands must know when it is best to pass on short-term growth opportunities that could tarnish the brand’s long-term health” – David Murphy

“Premium…it’s a relative idea” – Anon

Borrowed with pride from all over the place.

• “It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth” – Harry Beckwith
• “I always believed in the music we did and that’s why it was uncompromising” – Jimmy Page
• “Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end” – Edwin Artzt
• “Elegance is refusal” – Coco Chanel
• “Price is what you pay. Value is what you get” – Warren Buffet

1. “Turnover is vanity, profit is sanity, cash flow is king” (Numerous)

2. “No profit grows where no pleasure is taken; In brief, sir, study what you most affect.” (William Shakespeare)

3. “If your goal is anything but profitability – if it’s to be big, or to grow fast, or to become a technology leader – you’ll hit problems.” (Michael Porter)

4. “To get profit without risk, experience without danger, and reward without work, is as impossible as it is to live without being born.” (A. P. Gouthev)

5. “Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.” (Warren Buffet)

Borrowed with Pride from all over the place.