Thanks to a new Specsavers parody, Unilever appear to have succeeded in getting their media spend for the Lynx ‘billions‘ ad on BOGOF.

One of our mantras at The Value Engineers is ‘out-think, rather than out-spend the competition’ but even good thinking costs more than good luck. So as supporters of savvy,  canny marketing, we can only congratulate Unilever’s response to the burdensome decision it must have faced when, according to MediaWeek, their ‘permission for the strapline’ was sought before the launch of this (Specsavers) ad: