Here at The Value Engineers we’re always dead proud when one of the concepts we’ve worked on hits the supermarket shelves, so I thought I’d share with you the outworkings from a project we did with Britvic Soft Drinks a while ago – Robinsons be natural.
During the course of the project we generated and explored loads and loads of different concepts, and although the innovation process is absolutely crucial (to make sure not only the best, but the right, ideas are pursued), it’s particularly satisfying when an actual product comes to fruition – somehow concept boards just don’t satisfy in the same way!
Evidently a whole heap of great work has been done by the team at Britvic (not to mention the design and ad agencies) since we were involved, but it’s an edifying thought to know that we played our part. Click on the link below to check out the ad and keep an eye out for the other items in the fridge – a genius little touch that makes me smile every time.
Biased though I may be, I strongly recommend that you treat yourself to a glass of Robinsons be natural as it’s absolutely delicious, especially the Apple & Strawberry one!
