Yet again The Value Engineers had the honour to be asked by The Grocer to comment on the most recent headlines of Loyd Grossman entering the chilled food category with a new range of pizzas this week.

With Pizza Express and own label already having a very strong position in that category Giles Lury, Director of Branding, comments: “Loyd Grossman could struggle to make an impact as it is trying to muscle in on a tough competitive market. However pizza tends to be about the topping so the range could benefit from Grossman’s sauces heritage.” (‘Loyd Grossman eyes a piece of the action with new pizza offer’ by Lisa Riley)

“Have gin drinkers lost their taste for Gordon Ramsay?” Alan Morrison, Consultant at The Value Engineers, comments in an article discussing Gordon Ramsay’s suitability as brand ambassador for Gordon’sGin in The Grocer (p.28, 7 November 09, by Anna-Marie Julyan)

Alan’s view is: “A lot of Gordon’s fans will be stalwart gin drinkers who want that classic stamp of quality. I’m not sure a foul-mouthed, topflight chef with a bad reputation is what they’re looking for”.

Metro has picked up on Alan’s quote from The Grocer and shared it with millions of commuters in yesterday morning’s edition. Read for yourself on their pages, and again on the Yahoo website here.

Yet again, we had the honour to talk to The Grocer magazine and comment in this week’s edition on new UK guidelines on product placement. See below what our Director of Closeness, Anna Eggleton, has to say: