Following its pogo-powered wellies, Orange has concluded its sponsorship of Glastonbury with an attempt to create the most tagged photograph ever taken.
The photo of the crowd at the Pyramid Stage was taken at half-time during the England/Slovenia World Cup match, and is a massive 1.3 gigapixels in size. Created by Poke London, GlastoTag is made up of 36 separate snaps stitched together to create a panorama.
So far, Orange has amassed almost 8,000 tags – but with almost 70,000 faces in the picture, there’s still a lot of scope to play. With the ability to link tags to Facebook, the network provider has shown once again that it understands the power of social media.
It’s a lovely example of a brand tapping into the lasting goodwill generated by an event – and if you were there for the game, why not drop by the site and tag yourself? We will be…