We’re always interested to see new products which come on the market and discuss the thinking behind them.  Who is their target? What does their pack communicate which is different from the competition? Do we think this is an innovation destined for delightful sales or delisting gloom?

Asian food has for a long time been popular in the UK and we’ve seen various brands launch their own versions of at-home authenticity or on the go fusion flavour.  It’s a trend which we both watch with our consultant eyes and buy into as consumers, frequently buying Asian food for our lunches at work , sending photos of and bringing back examples of the strange and wonderful products we see on our travels overseas and of course enjoying a different restaurant experience with friends.

So to add public reference to our internal interest in Asian cuisine, Will Butterworth, Consultant at The Value Engineers, has been referenced discussing the potential health implications that the name of Symington’s latest new product, ‘Naked Noodles,’ implies. To read the full article click here: http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=220148

For more information on our experience in Asian markets and with Asian brands both overseas and in the UK, please contact us directly.