“Have gin drinkers lost their taste for Gordon Ramsay?” Alan Morrison, Consultant at The Value Engineers, comments in an article discussing Gordon Ramsay’s suitability as brand ambassador for Gordon’sGin in The Grocer (p.28, 7 November 09, by Anna-Marie Julyan)

Alan’s view is: “A lot of Gordon’s fans will be stalwart gin drinkers who want that classic stamp of quality. I’m not sure a foul-mouthed, topflight chef with a bad reputation is what they’re looking for”.

Metro has picked up on Alan’s quote from The Grocer and shared it with millions of commuters in yesterday morning’s edition. Read for yourself on their pages, and again on the Yahoo website here.