We continue to hold the art of brand revitalisation in high esteem – and so we’re pleased to announce that, as in previous years, we will be sponsoring an award for this category at the Marketing Society Awards for Excellence 2010.
The Brand Revitalisation award celebrates brands which ‘have undertaken activity that has successfully challenged public perceptions of a product or service and achieved significant commercial gain as a result’.
If you would like to enter your brand there’s still time – though you’ll need to be quick as the deadline for submissions is Friday 5 February.
The results are announced on 7 June at the London Hilton hotel – so watch this space… and we hope to see you there!
For more information about how we can help revitalise your brand please contact Giles Lury, our Director of Branding.
As previously reported on our blog, we sponsored the Brand Revitalisation category at the Marketing Society Awards for Excellence 2009.
The awards ceremony took place in London last night and our MD Owen Williams was pleased to present the overall winner to Hovis. A great British brand which has embarked on a considerable ‘revitalisation’ over the last year - through new packaging, product improvement and an iconic TV advert based on its rich heritage.
The results were impressive – with improved consumer perceptions building value back into the brand, leading to 12 consecutive weeks of profitable growth in the last quarter of 2008. All this in an economic era where we are told consumers are unwilling to pay more for branded ‘commodity’ products…
Hovis were not the only winners however. So many entries were received for the Brand Revitalisation award that the judges had to expand into 2 other categories! So our congratulations also to the B2B winner, BT Business, and SME winner Dylon dyes.
Great to see that strong brands can retain their value over time and continue to deliver results for brand owners – in the case of Hovis for over 120 years…
We are very pleased to announce our involvement with the Marketing Society Awards for Excellence 2009, to be held on 8th June at the London Hilton, Park Lane.
The awards, organised by the Marketing Society in conjunction with Marketing magazine, are the only awards which recognise marketing excellence across all business sectors.
This year (as with last year’s Marketing Week Effectiveness Awards) we will be sponsoring the category of ‘Brand Revitalisation’. Entrants will have to demonstrate how their brand successfully challenged public perceptions of a product or service and achieved significant commercial gain as a result.
Revitalising brands is an area close to our heart. As well as being present at the birth of many new brands over the years, we are also to pleased to have breathed new life into some more established brands to retain their value for clients. Particularly in the current economic climate, it can be a more interesting challenge to do more with what you already have – even with smaller budgets!
