Dave Lawrence, head of The Value Engineers Kids, has just recently been published in Marketing Week commenting on the article: “Put your brand in the hands of mother”. Read for yourself what he has to say:
Blog
Dave Lawrence’s Letter in Marketing Week
Posted by Anne-Cecile Bertrand on April 16, 2010Share your thoughts
Keep updated with our latest thinking via RSS
Categories
- Case Studies (5)
- Comment (138)
- In the News (44)
- News (44)
- Engineers (23)
- Our Thinking (256)
- Branding (135)
- Capabilities (3)
- Closeness (14)
- Innovation (53)
- Insight (43)
- Strategy (29)
- Our work (5)
- PR (5)
- Uncategorized (10)
Archives
- September 2010 (3)
- August 2010 (24)
- July 2010 (15)
- June 2010 (13)
- May 2010 (20)
- April 2010 (28)
- March 2010 (14)
- February 2010 (16)
- January 2010 (23)
- December 2009 (12)
- November 2009 (16)
- October 2009 (15)
- September 2009 (16)
- August 2009 (14)
- July 2009 (18)
- June 2009 (24)
- May 2009 (18)
- April 2009 (11)
- March 2009 (15)
- February 2009 (8)
Tags
Advertising
Albert Einstein
Alcohol
Automobiles
BBC
Beer
Brand Experience
brand extension
Brand Growth
Branding
Brand Revitalisation
Brand Values
Chocolate
Closeness
Communication
Confectionery
conference
design
Differentiation
Doomwatch
Fashion
Innovation
Insight
Internet
Kellogg's
Kids
marketing week
Mark Twain
McDonald's
Mobile Phones
New Joiners
Our work
packaging
PR
Product innovation
Recession
Retail
Social Networking
Sport
Strategy
Supermarkets
Technology
The Friday Tidbit
The Grocer
The Value Engineers
Travel
Trends
Unilever
USA
Winston Churchill