‘Products are made in the factory, but brands are created in the mind’ – Walter Landor

‘He who has imagination without learnings has wings and no feet’ – Joseph Joubert

‘Martin Luther King Jr. Said “I have a dream,” not “I have a plan”‘ – Anon

‘A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment’ – Scott Talgo

‘Imagination and fiction make up more than three quarters of our real life’ – Simone Weil

Borrowed with pride from all over the place.

• “The imagination imitates. It is the critical spirit that creates” – Oscar Wilde
• “Advertising doesn’t create a product advantage. It can only convey it” – William Bernbach
• “A competition intensifies, the need for creative thinking increases” – Edward de Bono
• “The creative ‘act’ is a process, not a moment” – Anon
• “The strongest logos tell simple stories” – Sol Sender

Borrowed with pride from all over the place