‘Being Green’….’The Green Wash’…’Green Marketing’…’Thinking Green’…’Go Green’…’A Greener Future’…’Committed to Green’…

There are so many ways we talk about companies ‘being green’ and even more ways in which those companies go about doing it.

So we were interested to read about Greenpeace’s ranking of the most sustainable consumer electronics makers which saw HP knocking Nokia off the top spot.  Rather than considering this the main piece of news however, we were most interested in the fact that so many companies were listed and recognised for their ‘green’ activity at all – and found it very positive.

However, the ‘doing’ bit of ‘being green’ cannot be underestimated…it’s now no longer enough for a company to make an effort and merely keep up but, as with any other competitive initiative, the brands in question have to think about how they can do in a way which positively differentiates them and gives them a unique shade of green which they can claim as a competitive edge.

Giles Lury, chairman here at The Value Engineers, commented on just this on the BBC Technology News website last week:

“‘Being Green’ is now a pre-requisite part of corporate social responsibility, not a ‘nice to have’ for global companies…The challenge for brands is how they can communicate their greener efforts in a way that is different – and better – than the competition.”

So…how is YOUR brand ‘being green’ in a way which gives it a unique shade in the market? We’d love to help you think about this so please dont’ hesitate to get in touch if you’d like to hear more.