It’s (nearly) Christmas.

So why not think about, eat more of and talk about puddings with a greater commitment than at any other time of the year? The hot desserts category is certainly counting on us doing this and with depressed sales overall is turning to posh puddings for enjoying at home to help revive and maintain sales.

Catherine Little, Consultant at The Value Engineers, has been discussing this topic in particular in The Grocer’s Focus On Desserts feature. As she says:

“Customers trading down from a restaurant meal are seeking to cushion the blow with the best available on the supermarket shelf, often opting for ultra-premium branded desserts like Gü.”

I’m certainly going to enjoy a pudding or two at home to cushion the blow from the cold of Christmas and over-spending in the sales…are you?