The ink is barely dry on Richard Key’s resignation, the colour only just starting to fade from Andy Gray’s blushing cheeks, yet this great little advert featuring women explaining the offside rule is already doing the rounds on the web. Created by McCann London for the charity Kick It Out, the ad seeks to build on the wave of media attention that the Sky Sports presenters’ sexist slip-ups have received in this week’s press. And what better moment to do it? You’d be hard pushed to name a time when sexism in football has dominated so many column inches.
This is viral marketing at its best: relevant, reactive and instantaneous, with a healthy dose of wit.
This Friday at The Value Engineers we are having our annual room swap, when by we resuffle everyone in the office so that we work with new people.
The benefit of working in an old coaching inn is that each room becomes like a small close knit family and by the end of the year we have, where we are lucky, made life long friendships. The disadvantage is that it is easy to be distant from consultants who work in other rooms. A reshuffle means that we keep our old friends but have the opportunity to make new ones.
Its also like a creative breath of fresh air as new people bring new ideas and new ways of working – it helps us to create a culture that is constantly changing and reinventing itself and is one of the reasons I enjoy working at The Value Engineers.
This year we have dipped into our annual charity budget to treat us all to a cream team – a welcome treat on a hot day of lugging boxes around and a great way of generating money for Action Medical Research.
If you’d like to treat your office and feel good about it, you can order a cream tea here.