Great interview from the BBC the other day – Karl Largerfeld about the importance of new (or as he calls them, ‘emerged’) markets for Chanel. He gives an insight into what makes or breaks international fashion brands:
”There are so many people in the world who cannot read French or English, as we cannot read Chinese or Russian… if you don’t have a logo everyone can remember in a second it’s much more difficult. The importance of logos to world fashion is unbelievable.”
Fortunately Chanel is a brand blessed with both an instantly-recognisable logo and an iconic figurehead – how will other fashion brands fare in the new world order?