They say that imitation is the sincerest form of flattery, so is Prestige doubly flattering?

I came across this brand in Prague and couldn’t help but see it as a Nestle Kit Kat dressed up in Cadbury clothes…

One of the most frequently cited examples used in the teaching of communication relates to the concept of stimulus and response. It is the story of the man who wants to be thought of as being funny.

He tries telling all his friends that he is funny, really he is very funny… and of course they don’t believe him.

Then he tries telling them a few jokes and he gets some laughs, so he tells some more and gets more smiles and laughs. Pretty soon all of his friends think he is a funny guy.

It is of course a great demonstration that the stimulus doesn’t have to be the same as the response. Watching the Dancing Eyebrows commercial for Cadbury’s, it dawned on me how the ad was a real demonstration of this principle. For a while Cadbury’s have been trying to tell me they are all about Happiness, now by making me smile they are starting to succeed.

This advert has also just been named the February winner of the Thinkbox creative awards!