From catwalk to cabin, the iconic Virgin red radiates style and glamour: what other airline could comfortably spoof the iconic opening sequences of that combination of sex and sophistication, James Bond? In true Virgin style, Branson has not stopped with the uniform: his hostesses are now the walking embodiment of the Virgin Atlantic brand, lips and all.
In collaboration with Bare Minerals, Virgin Atlantic recently announced the icing on the cake with its launch of ‘Upper Class Red’, a red lipstick set to inject the glamour back into flying. The new line was handed out free of charge to female passengers flying Upper Class on the first flights to New York to feature Virgin Atlantic’s new Upper Class Dream Suite, and will be available for us ordinary mortals to buy from Bare Minerals shortly.
As you might expect from the airline that brought us in-flight bars and masseurs, the lipstick is more than a pretty face; it contains ‘micronized fresh water pearl powder to hydrate the lips and alleviate the effects of cabin air pressure’. Whether this extension will actually take off (excuse the pun) outside the cabin, I am somewhat dubious – but as a means of publicising the launch of the Upper Class Dream Suite, it’s an inspired move. There is no doubt in my mind that Virgin has once again well and truly painted the sky red.