Following its pogo-powered wellies, Orange has concluded its sponsorship of Glastonbury with an attempt to create the most tagged photograph ever taken.

The photo of the crowd at the Pyramid Stage was taken at half-time during the England/Slovenia World Cup match, and is a massive 1.3 gigapixels in size. Created by Poke London, GlastoTag is made up of 36 separate snaps stitched together to create a panorama.

So far, Orange has amassed almost 8,000 tags – but with almost 70,000 faces in the picture, there’s still a lot of scope to play. With the ability to link tags to Facebook, the network provider has shown once again that it understands the power of social media.

It’s a lovely example of a brand tapping into the lasting goodwill generated by an event – and if you were there for the game, why not drop by the site and tag yourself? We will be…

The Orange Power Wellies, which were developed by renewable energy experts Got Wind, convert heat from the feet into an electrical current.

Twelve hours of fancy footwork can generate enough energy to power a mobile phone for one hour.

Great for all festival goers this year.

• “I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans” (John Kay)
• “We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand” – (Scott Livengood, CEO, Krispy Kreme)
• “Experiences are as distinct from services as services are from goods” (Joseph Piune and James Gilmore, The Experience Economy)
• “Your most unhappy customers are your greatest source of learning” (Bill Gates)
• “A little experience often upsets a lot of theory” (S Parkes Cadman)

Borrowed with pride from all over the place.