In this series of posts I aim to bring to light off-beat stories from the world of marketing.
In these times of economic austerity, the new Tory-Lib Dem coalition in the UK is beginning to calculate which policies they can afford to implement. And as they do, they may want to consider more affordable alternatives to their flagship proposals.
Take, for example, the Tory idea of tax breaks for married couples. Could stable marriages not be supported just as well by endorsing one of the many extraordinary, niche innovations from the off-beat world of marketing? I’m thinking, of course, of the Better Marriage Blanket: https://www.bettermarriageblanket.com/
The key as ever to successful niche innovation is answering a real unmet insight and then laddering your benefit to breaking point – in this case all the way from odour reduction to better married life. Scoff you may, but according to this article, the company behind it is unable to keep up with demand.
It’s a testament to the powers of basic marketing techniques and may well offer an innovative alternative to Tory policy. You heard it here first.
