We are delighted to announce that Anna Eggleton, Director at The Value Engineers, has been quoted in The Grocer this week commenting on the Batchelors’ Soup revamp and her thoughts on the impact which adding a veg-pack sub-range will have on the business.

A snapshot of the article: “branding agency The Value Engineers questioned whether the new veg lines would be enough to alter the “tired old image”.”

“Batchelors missed a trick by sticking to its old format”, said director Anna Eggleton. “To consumers, it will look like just another marketing message. A change of format would have signalled that it’s genuinely different, and make the new real food value more believable”

“Heinz’s first foray into the sector shows that there’s still life in the category. The question is whether there is still life in Batchelors’ portfolio.”

To read the full article, click here