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‘Probe deeper than in-depth’ – Giles Lury in Admap

Posted by Anne-Cecile Bertrand on March 5, 2010
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We are delighted to announce that our director of branding Giles Lury has been published in this month’s Admap publication. In his two page article called ‘Probe deeper than in-depth’, Giles argues that the current focus in insight identification is in danger of becoming one-dimensional and puts forward a range of tools and techniques to help overcome this.

You can view the paper here online.

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