In 1986, among other world events, The Value Engineers first opened its doors for business. In 2011, we celebrated 25 years of helping our clients build successful, profitable brands.
For us, it was never a time to look back, but rather a time to look forward and think about the coming challenges and fresh opportunities presented by an ever-changing and increasingly competitive landscape.
On 9th June, 2011, we hosted a seminar in London, entitled: ‘Back to the future of branding - A look at what the past 25 years of brand marketing tell us about what the next 25 may have in store’.
During the seminar, we presented six papers alongside some of our past and present clients, addressing a few of what we felt were the big issues facing branding and marketing. Our aim was to encourage new thinking, make a few predictions and perhaps even challenge
some of today’s orthodoxies. We wanted to show that we remain as committed as ever to helping our clients out-think, out-compete and out-perform their competition. Over the next few months, we’ll be sharing some of the papers that were presented that day.
Here you’ll find the first of these papers, co-authored by The Value Engineers’ Katy Mousinho and Confused.com’s Mike Hoban. In a time when every market research company is repositioning itself as an insight provider, their paper asks: ‘What’s beyond insight?’
We hope you enjoy it. If you’d like to discuss any of the issues raised in the paper, why not submit a comment below, or get in touch with us directly?