A Cello Business
We invite you to take part in our interactive multi-channel quiz; a bit of serious fun which we hope you will find both thought-provoking and entertaining. It’s a little taster of our multi-channel audit tool which covers 10 areas of the multi-channel experience. For more information on how we can help your brand master the art of multi-channel, please contact us on all the usual channels, or leave your name and contact details in the form at the end of the quiz.
1. At a time when channels are proliferating, we have a clear multi-channel customer strategy.
2. We know which are the most critical touchpoints in the multi-channel customer journey and we are monitoring our performance effectively.
3. We are fully able to analyse, interpret and make effective use of our knowledge of what customers are saying to inform strategic and tactical decision making.
4. We know what the linkage is between how customers interact with us online, on mobile and how they interact with us in the physical world.
5. We understand the strategic role of each social media channel at each point in the journey.
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