Marketing, branding, strategy, innovation and insight consultancy | The Value Engineers

We invite you to take part in our interactive multi-channel quiz; a bit of serious fun which we hope you will find both thought-provoking and entertaining. It’s a little taster of our multi-channel audit tool which covers 10 areas of the multi-channel experience. For more information on how we can help your brand master the art of multi-channel, please contact us on all the usual channels, or leave your name and contact details in the form at the end of the quiz.

1. At a time when channels are proliferating, we have a clear multi-channel customer strategy.

Yes, all our channel ducks are in a row.

No, all that talk of mobile, channel switching, off-line/online linkages is just that – talk!

Not yet, the penny has definitely dropped but we are yet to address it comprehensively.

2. We know which are the most critical touchpoints in the multi-channel customer journey and we are monitoring our performance effectively.

Yes, we know the channel and touchpoint preferences of our customers inside out.

No, ignorance is bliss.

Not quite, but at least we know what we don’t know.

3. We are fully able to analyse, interpret and make effective use of our knowledge of what customers are saying to inform strategic and tactical decision making.

Yes, we have our strategic finger firmly on the multi-channel pulse.

No, the good stuff works and all we need is our intuition and our noses so there’s no need to analyse things.

Getting there, we have bravely plunged into the data and started to swim.

4. We know what the linkage is between how customers interact with us online, on mobile and how they interact with us in the physical world.

Yes, we get it! Not only do we know that call centre, web, social, store and mobile should provide seamless experiences but our business is organised to facilitate this.

No, all of the above are like chalk and cheese, they just don't mix.

We've started the process but we still have more questions than answers.

5. We understand the strategic role of each social media channel at each point in the journey.

Yes, we know when in our product launch cycle our customers are looking for us on YouTube, in store or when they are willing to open an email from us.

No, 50% of marketing spend is wasted, and since nobody knows which 50%, there’s no point in matching channels and customers’ expectations.

Kind of… we’ve started charting the maps.

The Value Engineers

Multi-Channel Quiz

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