“I have been working with The Value Engineers for more than 5 years. They have helped us develop a wide range of marketing tools and also helped us to implement them across our very broad and diverse marketing business. They understand our needs and always bring their experience and expertise to bear in a practical and effective way. I appreciate the continuity of staff over the years and have found them an absolute pleasure to work with.”
Duncan Blake, Director of Brand, BP

“[Our Customer Closeness programme] is the single most accurate gauge of what our customers are thinking.”
Danny Russell, Marketing Strategy Director, BSkyB

“I am delighted with the work which you have produced. I know how much work you have put in over the past few weeks, under tight deadlines to get us here. I am not just referring to the positioning concepts you created, but the preparation for the workshop, which ensured we had rich stimulus to work with, and the energy and commitment you have shown. On top of that we have all really enjoyed working with you.”
Kathryn Swarbrick, Global Brands Director, Heineken

“The Value Engineers are an agency of the highest quality, and they have produced some of the best work I have seen in my time here. The consumer workshops they conducted for us have been vital in shaping our brand and advertising strategy. They expertly unpacked the various elements and complexities of our brand, and this has given us a real insight into how our customers perceive us: what they think of us, and what they want from us.”
Dan Hayes, Brand and Advertising Research Manager, Orange UK

“We engaged The Value Engineers to help us in our overall positioning journey, from defining who we are, how we are different, what are our key brands and why our customers should care about them, and us. I admire the knowledge and intelligence The Value Engineers bring, but also the reality check of ensuring we are making sense to people outside our organization. The feedback from the organization has been great “clear, simple, easy to understand, feels like us”. I look forward to continuing the journey with this great partner.”
Rona Weekes, Head of Global Marketing and CU/Sensory, Givaudan

“You’ve added value to the job and not simply executed it. Marketing is not just numbers and revenues but demands a deep consideration and understanding of people’s behaviours, perception and cultural influences. You truly appreciated the psychological and cultural side of the groups in different countries.”
Francesco Cilea, European Brand Development Manager, Unilever Italy

“An important factor in my choice of brand consultancy was to find a company who would work collaboratively with my team, and alongside other agencies. The Value Engineers not only promised this type of approach but have consistently delivered on it… we’ve worked side-by-side on the brand positioning and architecture (as opposed to the ‘black box’ approach that I’ve known some consultancies to take). Ultimately, our approach has created a strong, new brand strategy that we can all feel really proud of.”
Geoff Wade, Brand Director, RM

“I read [a collection of consumer forum responses] from cover to cover. It is absolutely fabulous, read it and you will really know your consumers.”
Helena Ganczakowski, President Heart Health, Unilever