With the Hostess brand sitting on the brink there is lots of talk about the potential loss of an American favourite – the Twinkie. So engrained in American culture it has appeared/mentioned in numerous movie such as Die Hard, Ghostbusters, The Jerk, Family Guy…
The Twinkie’s most famous role came in Zombieland where Tallahassee (Woody Harrelson) travels around post-apocalyptic America killing zombies whilst in search of the last Twinkie…
Tallahassee: “There’s a box of Twinkies in that grocery store. Not just any box of Twinkies, the last box of Twinkies that anyone will enjoy in the whole universe. Believe it or not, Twinkies have an expiration date. Some day very soon, Life’s little Twinkie gauge is gonna go… empty.”
Tallahassee ‘predicted’ it, now it could be a reality.
Help, however, may be close at hand!
Hostess brands are sold under license in Canada. If Hostess (US) ceases to be how long before Canada has another great export to the US?
This could also widen the opportunity into other markets using the same approach currently used in Canada?
Could Mr Kipling present an exceedingly good sponge cake with a creamy filling?
In the meantime Tallahassee, don’t head to Pacific Playland. Head north, to Quebec…
Pouvez-vous m’indiquer le magasin le plus proche qui vend des Twinkies s’il vous plaît?
Remember to enjoy the little things!!