Disney’s purchase of Lucasfilm has stirred up a whole slew of worry and concern. Headlines like “When you wish upon a death star” and “May the mouse be with you” abound, but I have to admit that rather than “I have a bad feeling about this”, I have a good feeling about it.
From a brand perspective it seems an extraordinarily good fit; all-action family entertainment is the hallmark of the Star War franchise and is a perfect fit with what the Disney brand promotes. Indeed Disney has its own history of fantasy adventure films like “20,000 Leagues Under the Sea”
What’s more Disney’s record with some of its other purchases is pretty impressive.
When shortly after the takeover, the new Disney Pixar announced Toy Story 3, many were worried that Disney was just out to milk their new asset. The film however proved to be a huge box-office and critical success winning 2 Oscars and for some is seen as the best of the trilogy.
When Disney bought Marvel Entertainment, there were similar worries. Comic book fans worried about what the Magic Kingdom would do to its heroes and anti-heroes and yet Avengers Assemble allayed their fears and took £937million at the box-office globally.
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