Here in The Value Engineers kids practice, we’ve been doing some exciting work recently on the girls’ properties and toys market, the companies moving from targeting kids to targeting family audiences, and innovation for 6-10 year olds, among others.
Fortunately, we somehow found time amidst all that work with our clients to publish the latest edition of Kidscan - our complimentary quarterly report on all that’s hot in branding and marketing for kids & families.
It’s been a busy time, with the long awaited publication of the Bailey Report, the Easter films fest and the start of the outdoor toys & games season, to mention just three of the topics covered.
In other news, the past quarter saw some significant new arrivals in the television viewing charts. New properties dominated the pre-school charts at CBeebies, for example, pushing longstanding favourite Charlie & Lola into third place. 3rd & Bird, Yoko! Jakamoto! Toto and Octonauts are all emerging as strong contenders in the pre-school market, while Grandpa in my pocket has managed the difficult feat of attracting both pre-schoolers and their older siblings.
In books, meanwhile, it seems the supernatural may finally be losing some of its appeal, as the charts remained free of vampires, ghouls and other such beasties for the second quarter running.
With the conclusion to the Deathly Hallows premiering in London’s Trafalgar Square tonight and people of all ages camping out on pavements in anticipation, it’s no surprise that Harry Potter dominated the character charts last quarter, and we’ll doubtless see the merchandise climb back up the toy & gaming charts over the coming weeks.
Finally, for those counting the days till they can start their Christmas shopping (!), our news round-up covers Tesco’s prediction for this year’s bestseller: the foot-high robots, Fijits.
You’ll find all of the above and more in the new edition of Kidscan, including film, TV, gaming and toy charts, and our analysis of a baker’s dozen of brand and marketing launches for kids and family.
So if you haven’t yet requested a copy, why not drop me an email at or tweet The Value Engineers Kids practice @lou_ellerton, and get up to speed?