We’re very pleased to see the relaunch of Schwartz seasonings in the UK.

We worked with McCormick to determine how best to create differentiation and purpose for their seasonings range in a fixture of ‘little glass soldiers’.

The new Perfect Shake range gives a clear role for seasonings – an easy way to liven up meals everyday!

When doing my shopping yesterday evening and walking through the Tesco aisles I spotted a new product yet from a not unfamiliar brand in the fresh cut fruit section.

Florette – known for its ‘crisp to the bottom of the bag’ salads –  has just launched a new Florette Fruit Medley. Being a fruit lover I have to say that they have managed to totally deliver against my expectations of how fruit should taste – delicious, juicy and fresh. A brand that has managed to extend into another area and truly deliver its brand values.

Having worked with Florette on various projects over the last months it’s always very exciting to see a new product coming onto the market.

We are very excited at today’s announcement by our client Sony Ericsson who have launched a new HD video-capable phone called Vivaz.

We have worked with Sony Ericsson to anchor this innovative and attractive phone to the needs of today’s leading-edge consumers. If you would like to find out more about Vivaz, please visit Sony Ericsson’s website.