A few weeks ago I incorrectly forecast that it would only take me a few days to post the answers to a trend quiz I set. It goes to show you can’t even trust the sceptics. The quiz challenged you to overcome the trend tricksters’ abuse of the nominalist fallacy by correctly identifying the real trends among the false ones simply by reading their names and a short description. Here’s a quick reminder (the answers are at the bottom):
A) “Sleep is the new sex”: increasingly over-tired and over-stressed, people now think of sleep every 7 seconds and love a good quick one (a nap, that is)
B) “Back-clash” : a growing surveillance culture, health & safety overload and crap X-Factor music leads to a return of punk values
C) ”Tech fatales”: they’re out of the closet and driving marketing decisions, this is the emergence of sultry, nerdy chicks who dig gadgets
D) “Geriatric-olescence”: the rise in third and fourth age rebels who forgot they were too old and start to revive some teenage habits
E) “Screenagers”: the rise in kids who celebrate more over scoring a Pro-Evo goal than one they score on the school pitch
And the real ones are: A), C) and E). How did you do?
As any follower of our Blog will have seen The Value Engineers has recently added another string to its bow with the launch of its very first dedicated Kids practice. This obviously represents exciting times for all at The Value Engineers as we begin to reminisce over our favourite kids brands (mine being Merlin Premier League Football Stickers).
No wonder then it was with the Kids practice that sprung to mind as soon as I saw these whilst on holiday in Austria last week:
Spar is the brand bringing these to market, which I can only imagine are positioned as such to get children to eat eggs from a young age. What made the discovery more polarizing was the fact that a friend in my ski party is an adamant egg-hater, he can’t even bare to touch them! When asked why he doesn’t like them his only explanation is as follows…”never had them when I was younger”. This little discovery took me full circle.
If it is upon this consumer insight that the brand made a decision to to engage young targets with egg eating then I salute them. And to be honest even if they didn’t and just decided to paint the eggs and stick a cartoon bunny on the pack to tempt the little ones then I salute them as well because really they’re just a lovely, fun product.
We are very excited at today’s announcement by our client Sony Ericsson who have launched a new HD video-capable phone called Vivaz.
We have worked with Sony Ericsson to anchor this innovative and attractive phone to the needs of today’s leading-edge consumers. If you would like to find out more about Vivaz, please visit Sony Ericsson’s website.
