In honour of Ned’s now legendary Quotations Quotient I am delighted to continue his weekly quotable column on our blog. 

The power of quotations is that they cause us to pause; they challenge, question or confirm the way we think by using eloquence and brevity as their tools.  Quotations summarise a whole way of thinking in just a few words and are often inspiring as a result.  Successful marketing is similar in its success: it communicates a clear message in a memorable and sometimes interrupting way.

I hope that this section continues to inspire and interrupt your weekly thoughts…it seemed right that this week’s theme begins with “change.”

• “There is nothing wrong with change, if it is in the right direction” (Winston Churchill)
• “Change is inevitable – except from a vending machine” (Robert C. Gallagher)
• “If you don’t like something change it; if you can’t change it, change the way you think about it.” (Mary Engelbreit)
• “Thought has been constantly evolving and we can’t say when that system began” (David Bohm)
• “The art of progress is to conserve order amid change and to preserve change amid order” (Alfred North Whitehead)

Borrowed with pride from all over the place.

Is it April 1st  already? On hearing about Warburton’s latest innovation I must admit I had to check my calender.

So what is the next big thing from the UK’s number one bakery brand – well it’s unsliced wrapped bread of course.

And according to the website “Talking Retail” it is not as odd as it might sound:

“The new loaves are available in 600g Tiger White and 600g Tiger Brown and will enable retailers to take advantage of the popularity of in store bakery products whilst driving additional sales. The range will offer consumers delicious products with that just-baked taste, but with longer lasting freshness”

When doing my shopping yesterday evening and walking through the Tesco aisles I spotted a new product yet from a not unfamiliar brand in the fresh cut fruit section.

Florette – known for its ‘crisp to the bottom of the bag’ salads –  has just launched a new Florette Fruit Medley. Being a fruit lover I have to say that they have managed to totally deliver against my expectations of how fruit should taste – delicious, juicy and fresh. A brand that has managed to extend into another area and truly deliver its brand values.

Having worked with Florette on various projects over the last months it’s always very exciting to see a new product coming onto the market.