Posted by Giles Lury on May 22, 2013
Well, a letter to Mike Jeffries of course, together with a recreation of an A&F campaign: http://www.themilitantbaker.com/
and in the PS there are interesting echoes of the famous image of Daniella Westbrook and baby dressed from head to toe in Burberry:
Posted by Nicola Davies on May 21, 2013
A blog post by Shutterstock was recently brought to my attention, the content of which transformed one of my favourite TV shows in a way I never thought imaginable. The show in question is Game of Thrones (highly recommended HBO programming), which Shutterstock have combined with, of all things, brands. You can imagine the sense of synergy I felt when I saw this for the first time.
For those of you not aware of Game of Thrones, it is set in the mediaeval era and based around the constant battle for the Iron Throne by various families, all of which have their own regional base and personality. Shutterstock has cleverly brought each of these families to life as a corporate brand. Below you can see some examples of these, but given the risk of spoiling the plot for non-viewers, I haven’t included any of the explanations. For those unconcerned with spoilers, I’d urge you to take look at the rest of the imagery and the commentary which goes with them:
The concept of families as brands is of course not a new one (family crests, tartan patterns) but the reason that this example works so well is due to the attention given to detail in the translation from mediaeval family values to corporate brand positioning. I do hope this isn’t the last we see of such thoughtful combinations of the fictional with the world of branding.
Posted by Giles Lury on May 17, 2013
Congratulations to Expedia who were a multiple winner at the Clio Awards – much deserved for a great campaign which uses airport codes from around the world to create humorous messages
Posted by Anna Eggleton on May 13, 2013
Recently I arrived in Slovakia on a cold wet day after a hideous flight with Ryanair (I vow to never fly with them again). I arrived at my hotel, a Hilton, and was handed a WARM fresh cookie by the concierge. He has a special draw that keeps the cookies warm and the cookies are replaced every 4 hours so they are always fresh. What a way to make you feel welcome and to move a bland hotel to a warm and welcoming haven.
Posted by Femi Akinlabi on May 3, 2013
Many people who read the word “yawn” or “yawning” begin to feel the urge to yawn.