BLOG: OUR LATEST THINKING
Barbie’s Dream House comes under fire
Posted by Lou Ellerton on May 24, 2013A Crushing Comment
Posted by Giles Lury on April 25, 2013A Clean Slate
Posted by Anna Eggleton on April 24, 2013So what is your favourite bellwether for economic performance?
Posted by Giles Lury on April 17, 2013The LAPD of NPD
Posted by Giles Lury on April 5, 2013Thoughts from an Engineer on the Christmas sales, stropping and small business
Posted by Liana Gregorians on January 3, 2013On Sunday, The Value Engineers were delighted to be asked to contribute to a regular LBC radio show, hosted by the lovely Kay Burley. Lou Ellerton joined Kay to talk about the post-Christmas retail surge, as consumers flocked to London’s Oxford Street, Westfield and shopping centres around the country to make the most of the [...]
READ MORE »One to Watch for 2013: Google Now
Posted by Paul Gaskell on January 3, 2013Discovery tools, applications that help individuals find, explore and learn, are one of the key battle grounds in the technology sector as Apple discovered to its cost when it ditched Google Maps in favour of its own inferior software. There is a lot of information out there that can help you plan and enjoy your [...]
READ MORE »Every little helps is dwarfed by the potential – and the size of the market
Posted by Matthew Wheeldon on January 2, 2013Yesterday Evan Davis was trundling through a particularly anarchic edition of the Today programme – guest edited by Al Murray on this occasion. However, it was his interview with the head of Tesco China that caught my attention. While reluctant to comment on the current financial side of the Chinese operations of the globe bestriding behemoth [...]
READ MORE »What is a brand? Our thoughts as we head into 2013
Posted by Giles Lury on January 2, 2013Readers of this blog will know that we at The Value Engineers like to collect different definitions of brands (see our series on “What is a brand?”) The recent break gave me a chance to catch up on some reading, including Adweeks’s piece, “7 Basic types of stories: Which one is your brand telling?” from [...]
READ MORE »Femi’s Factoids
Posted by Femi Akinlabi on December 28, 2012The average human produces 25,000 quarts of spit in a lifetime enough to fill two swimming pools.
READ MORE »on the seventeenth day of Christmas my true love gave to me…
Posted by Alex Waters on December 21, 2012Diesel mixed magic and psychology this season to help a group of young guys and girls reveal those true Christmas morning feelings they used to experience when they were little kids. The brand launched the Magic of Christmas promotion on its website, where it has posted three videos starring young Diesel fans who were hypnotized [...]
READ MORE »Femi’s factoids
Posted by Femi Akinlabi on December 21, 201280% of employees don’t want to go to work on a Monday morning – by Friday the rate only drops to 60%! Source: balancetime.com
READ MORE »On the sixteenth day of Christmas my true love gave to me…
Posted by Nicola Davies on December 20, 2012This entry is part 13 of 14 in the series Advent 2012A boozy gift! The age-old supermarket wars are at full throttle in the run-up to Christmas, with deals being done on everything you could possibly need (or absolutely not need) during the festive period. Take the pricing of spirits: Tesco has put many 70cl [...]
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