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A Crushing Comment

Posted by Giles Lury on April 25, 2013

A Clean Slate

Posted by Anna Eggleton on April 24, 2013

The LAPD of NPD

Posted by Giles Lury on April 5, 2013
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Thoughts from an Engineer on the Christmas sales, stropping and small business

Posted by on January 3, 2013

On Sunday, The Value Engineers were delighted to be asked to contribute to a regular LBC radio show, hosted by the lovely Kay Burley. Lou Ellerton joined Kay to talk about the post-Christmas retail surge, as consumers flocked to London’s Oxford Street, Westfield and shopping centres around the country to make the most of the [...]

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now

One to Watch for 2013: Google Now

Posted by on January 3, 2013

Discovery tools, applications that help individuals find, explore and learn, are one of the key battle grounds in the technology sector as Apple discovered to its cost when it ditched Google Maps in favour of its own inferior software. There is a lot of information out there that can help you plan and enjoy your [...]

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Every little helps is dwarfed by the potential – and the size of the market

Posted by on January 2, 2013

Yesterday Evan Davis was trundling through a particularly anarchic edition of the Today programme – guest edited by Al Murray on this occasion.  However, it was his interview with the head of Tesco China that caught my attention. While reluctant to comment on the current financial side of the Chinese operations of the globe bestriding behemoth [...]

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What is a brand? Our thoughts as we head into 2013

Posted by on January 2, 2013

Readers of this blog will know that we at The Value Engineers like to collect different definitions of brands (see our series on “What is a brand?”) The recent break gave me  a chance to catch up on some reading, including Adweeks’s piece, “7 Basic types of stories: Which one is your brand telling?” from [...]

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Femi's Factiods (2)

Femi’s Factoids

Posted by on December 28, 2012

The average human produces 25,000 quarts of spit in a lifetime enough to fill two swimming pools.

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Diesel

on the seventeenth day of Christmas my true love gave to me…

Posted by on December 21, 2012

Diesel mixed magic and psychology this season to help a group of young guys and girls reveal those true Christmas morning feelings they used to experience when they were little kids. The brand launched the Magic of Christmas promotion on its website, where it has posted three videos starring young Diesel fans who were hypnotized [...]

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Femi's Factiods (2)

Femi’s factoids

Posted by on December 21, 2012

80% of employees don’t want to go to work on a Monday morning – by Friday the rate only drops to 60%! Source: balancetime.com

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On the sixteenth day of Christmas my true love gave to me…

Posted by on December 20, 2012
This entry is part 13 of 14 in the series Advent 2012

This entry is part 13 of 14 in the series Advent 2012A boozy gift! The age-old supermarket wars are at full throttle in the run-up to Christmas, with deals being done on everything you could possibly need (or absolutely not need) during the festive period. Take the pricing of spirits: Tesco has put many 70cl [...]

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