64% of affluent Americans are dual-screening on a regular basis. Most preferred to use their laptop (63%), but almost as many used smartphones (58%) and tablets (53%).  Technology is so integrated into consumers lives they find it hard to stop using one device, even when they are engaged with one or two others. This puts pressure [...]

HOW DO YOU WIPE YOUR BOTTOM? Andrex, 9 months old   https://www.youtube.com/watch?feature=player_embedded&v=9dBYzgW7xjk   I must admit this was one of those conversations I did not expect to have whilst enjoying a Sunday roast with friends, but there it was causing quite a stir… The new Andrex ‘scrunch or fold’ campaign has broken its own silky [...]

In addition to helping you explore the world around you, discovery tools lend themselves neatly to the challenge of extracting meaningful information from the large data sets that are increasingly the staple of business life. Whilst Google Now (#GoogleNow) packages up information about your everyday life, another Google related product, Consumer Barometer, packages up information on [...]

Sergey Brin is right. Google Glass, now being cooked up by his company, is not ready for prime time. The idea is great; the execution, technology and timing will conspire to severely limit its appeal. Just as Apple’s Newton was a daring, but ultimately unsuccessful attempt at forcing the future upon present, so will Google [...]

Over an average lifetime, we spend 6 months on the toilet.   Source- Google facts

Etch a sketch. If you are my age you’ll find it in the pile of affectionate childhood memories alongside Nokia’s Snake, Commodore 64 and the like. Its French inventor André Cassagnes passed away recently and upon hearing this I was reminded why great products are great; simplicity. Daw something, wipe it clean. Two buttons, one [...]

I recently read an interview with John  Lasseter talking about Steve Jobs’ contribution to the other brand he helped create – Pixar. Now I’ve read lots of Jobs’ quotes but I hadn’t read this one before, and thought it would make  a nice addition to our collection of definitions of  a brand.   “He (Jobs) [...]

We need another mobile operating system like we need toothache, some would say. So, have the guys from Mozilla (Firefox) and Canonical (Ubuntu) lost their marbles, or can they be onto something?   Recently, the maker of the very popular and pioneering Firefox web browser announced that it is launching a mobile operating system. With [...]