We are very pleased to announce a new Engineer.

David Holland joins us from Brasenose College, Oxford, where he studied Geography. Having interned at two fashion magazines and McCann Manchester, David chose to apply for a Marketing Analyst position at The Value Engineers. He is happiest when he can see the sea, and loves fashion, photography and British cars.

“We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it….”

That’s the message of this US advert that aired during the Superbowl and got massive airtime during the Olympics. It’s been watched almost 8 million times on YouTube, so it can’t just be me that thinks that it is purely awesome and doing something very very right.

For me that ’something’ is a combination of its tone; cheeky, ironic, tongue in cheek (dare I say postmodern?) and its style; featuring a chap so innately cool that, hell, forget wanting to smell like him, I think I might want to be him.

Dave Lawrence, head of The Value Engineers Kids, has just recently been published in Marketing Week commenting on the article: “Put your brand in the hands of mother”. Read for yourself what he has to say: