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Posted by Giles Lury on April 25, 2013A Clean Slate
Posted by Anna Eggleton on April 24, 2013So what is your favourite bellwether for economic performance?
Posted by Giles Lury on April 17, 2013The LAPD of NPD
Posted by Giles Lury on April 5, 2013Big brother is watching….
Posted by Will Butterworth on March 25, 2013Not such sweet news for soda brands
Posted by Giles Lury on August 15, 2012Alcohol has long been subject to high taxes but if you are a fizzy drinks or soda brand these are worrying times, as events in California unfold and further pressure is put on your business Last May the City Council in Richmond, California agreed to put a measure on their November ballot to charge businesses [...]
READ MORE »The shop of the future
Posted by Emma Barker on August 14, 2012On my drive home the other day I chanced upon a talk on Radio 4’s Four Thought: architect Ali Mangera on ‘The Future of Shopping’. Given the closely-connected futures of the urban environment and shopping behaviour this made for some interesting listening. In 2010 Mangera’s firm won a competition to design a new Tesco store [...]
READ MORE »The logo is sacrosanct – NOT
Posted by Giles Lury on August 13, 2012Brand consistency, especially of your masterbrand logo, and its maintenance by the ‘brand police’ is one of the “rules” of good branding, but as the Google Doodles have shown to the hundreds of millions who regularly see them there are always exceptions to the rules of branding. As the article on the BBC site explains [...]
READ MORE »Femi’s Factoids – Week 5
Posted by Femi Akinlabi on August 9, 2012If the entire human population stepped on a scale, the weight would be 316 million tons, or 632 billion pounds, a recent study reveals. So, every pound you gain or lose moves the weight scale up or down.
READ MORE »Limbo dancing dead cats
Posted by Kamil Michlewski on August 7, 2012We all know that the name of a product or service can have a significant impact on whether it succeeds. A good name can differentiate, position, communicate personality and more. Just think of Innocent, Agent Provocateur or Orange. Many institutions were caught napping when the financial crisis struck in 2008, from regulators to ratings agencies [...]
READ MORE »Small Nudge, Big Change: The other side of Charity and Healthy Eating
Posted by Rachel Cox on August 3, 2012A really inspiring take on charity in a modern age caught my eye recently: http://www.freakonomics.com/2011/03/29/how-to-become-a-superhero-or%E2%80%A6why-i-would-never-donate-to-a-major-charity/?goback=%2Egmp_3840823%2Egde_3840823_member_48938284 This got me thinking about how the smallest of changes in behaviour can have the biggest impact. After all, if behavioural economics has taught us anything it is that change is hard, it doesn’t happen overnight and often comprises a series of [...]
READ MORE »Femi’s Factoids – Week 4
Posted by Femi Akinlabi on August 3, 2012How many times a day do you open the refrigerator? Perhaps you should start counting from now on because: “On average, a person opens the refrigerator 22 times per day”. Source: BBC 2 Factoids
READ MORE »The Misuse of Insights #1: Molson Coors
Posted by Rachel Cox on August 1, 2012In this series we will be exploring the greatest misuse of insights. Taking a look at brands and products that have got it wrong and examining the core insight behind the move. First up is an example from Molson Coors… In March 2012, Molson Coors announced the first-ever line extension for Coors Light, Coors Light [...]
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